BCOR 210: Fundamentals of Marketing- N. B. Belaid
This course is a study of the environment and the functions of marketing management from a managerial perspective. The course topics include the scope and philosophy of marketing concepts of market segmentation, targeting and poistioning. The development and management of product, pricing, promotional, and distribution policies as interactive elements of the marketing mix are covered. The concepts and technologies of marketing of goods, services, and ideas, in addition to international marketing and marketing mix are included.
Teacher: Nesrine Belaid