21 Cours
Learning Objective:
Information systems are one of the major tools available to business managers for achieving operational excellence, developing new products and services, improving decision making, and achieving competitive advantage. This course is an opportunity for the students to be introduced to how today's business firms use information technologies and systems to achieve corporate objectives. It provides the students with basic Information Systems (IS) skills (at the conceptual level) and to familiarize them with the technical language to bridge the communication gap that may exist between them and IT professionals. Good communication between end-users and IT professionals is crucial to the successful development, implementation, management, and strategic use of IS.
The course is a study of the environment and the functions of marketing management from a managerial perspective. The course topics include the scope and philosophy of marketing; concepts of market segmentation, targeting, and positioning. The development and management of product, pricing, promotional, and distribution policies as interactive elements of the marketing mix are covered. The concepts and technologies of marketing of goods, services, and ideas, in addition to international marketing and marketing mix are included.
Lectures will be augmented with readings, videos, cases and practical assignments to highlight the key topic areas. A high level of class participation is expected to ensure maximum learning and sharing of experience.
This course is a study of the environment and the functions of marketing management from a managerial perspective. The course topics include the scope and philosophy of marketing concepts of market segmentation, targeting and poistioning. The development and management of product, pricing, promotional, and distribution policies as interactive elements of the marketing mix are covered. The concepts and technologies of marketing of goods, services, and ideas, in addition to international marketing and marketing mix are included.
Information systems are one of the major tools available to business managers for achieving operational excellence, developing new products and services, improving decision making, and achieving competitive advantage. This course is an opportunity for the students to be introduced to how today's business firms use information technologies and systems to achieve corporate objectives. It provide the students with basic Information Systems (IS) skills (at the conceptual level) and to familiarize them with the technical language to bridge the communication gap that may exist between them and IT professionals. Good communication between end-users and IT professionals is crucial to the successful development, implementation, management, and strategic use of IS.
Information systems are one of the major tools available to business managers for achieving operational excellence, developing new products and services, improving decision making, and achieving competitive advantage. This course is an opportunity for the students to be introduced to how today's business firms use information technologies and systems to achieve corporate objectives. It provide the students with basic IS skills (at the conceptual level) and to familiarize them with the technical jargon in order to bridge the communication gap that may exist between them and IT professionals. Good communication between end-users and IT professionals is crucial to the successful development, implementation, management, and strategic use of IS.